Our Story – Yosaney

Yosaney, which translates to “thought” in Tamil/Kannada/Telugu and Hindi, is used colloquially as the opinion that emanates from a thought or the thought itself. What we do to with our clients cannot be better described! In our opinion, to Consult or Advise refers to the client in third person and breeds a culture of disassociation. We believe in an inclusive full-stack approach.

We are striving to be the best treasury management firm that will help our clients on matters impacting money. While there are multiple virtual CFO firms, our differentiator is to start with money at the core with finance, tax, secretarial & strategic expertise as manifestations of optimizing money for our clients. We value the longevity of money in a firm with financial stability, statutory compliance and risk management being the core pillars driving our delivery.

Our ‘Yosaney’ has been distilled over 100 years of experience across partners, yet humble enough to acknowledge that our duty is to provide the right perspective to MSME clients while respecting their competence. We believe there is significant value in benchmarking clients to the best practices amongst their peers and we are just the messengers of it.

We believe that the need we are addressing is both important and big. The cost of banking for an MSME client can vary between 3-18% of their revenues. This stands as a tall thorn impeding their growth and places them at a significant disadvantage in comparison to large corporates where the cost of banking is 0.5-1% of their revenues.

As we see today, personal banking & finance has been disrupted with a lot of fintech players & infrastructure changing the landscape and solving for last mile reach and transparency. Large corporates carry huge profitability and can negotiate the right price for their complex needs. MSMEs unfortunately handle complex products yet carry the disadvantages of lack of last mile reach and transparency. This is despite the best efforts of the government and central bank (RBI) to help them with a head start.

We struggle to identify ourselves with consulting or advisory as we take a significant involvement in execution. We practically take away the headache of banking, book-keeping, secretarial and payroll work for our clients if they so desire. For every MSME, the space of financial operations is critical and yet not core to their daily lives. A mistake can setback the firm by a couple of years yet the work might not get the attention on a daily basis.